@dan In the past I did zero keyword research. Since then I built two small websites based around keyword research but I found out later I was using the tool wrong so who knows how they’ll do. I’ve since figured it out but for this New York site I’ve only really looked up the major terms I’m targeting. Once I get some more content up there I will do some research to see which keywords I want each article to target and then tweak them to suit. It’s sort of doing things backwards but oh well. Once the site is up and running and has a good amount of content I will start having new articles written based around what keywords I want to target. I would rather have the site live and doing well first and then worry about that stuff later. ‘Living in Sydney’ and ‘moving to sydney’ seem like they would be competetive but I think it comes down to whether other sites are as targeted to those keywords as mine in and how much they build links with those keywords in mind. So far I’ve managed to rank well so maybe the other sites are focused on different terms or not focused at all, who knows. It looks like the competition for New York, especially for ‘moving to new york’ is a lot stronger so I’m curious to see how I do.