When I started my London 2012 Olympics site a few months ago the idea was to keep people informed about how it was doing, new developments, ideas and stuff in order to give people an idea of the things I think about and try to do when I develop a new site. Well it’s time for a little update on what’s been happening with the site.

Content

For the most part the site’s pages have been created and it’s just a matter of filling in the content either as I find time or as more information becomes available to me about things like venues and medal favourites. Adding this content isn’t a huge priority right now but I will be chipping away at it over the next couple of months and hope to be pretty much done by the fall.

Google SERP Rankings

I posted awhile ago that the site was ranking on page two of Google after only a week or two of existing and I was pretty pumped with the results. Unfortunately, it dropped off of the face of the earth shortly after that post. But it made a comeback and is currently getting traffic from Google for such popular search terms as ‘olympic trampoline’ and ‘great britain mens quadruple skulls’. It appeared once again on page two for my targeted keywords and stayed there for a wee while but has vanished again for the moment. I’m working on building one-way inbound links from sites about London, the Olympics or other sporting websites so I’m curious to see what effect this will have and how long it will take. Not that I pay much attention these days to PR, but the site was awarded a PR2 in the recent Google update.

Monetisation

When I started the site my only definite idea for monetisation was Adsense. Pretty lame. During my internet-free days in El Lagartillio I had a few brainwaves on how I could monetise the site more effectively. At both the Athens and Beijing Olympics the food was terrible. Absolute crap. Beyond crappy, actually. It was all chocolate bars, cookies or processed food with loads of packaging and it made me dread the thought of eating inside the venue. Unfortunately, I could never seem to find alternatives outside of the venues. So I’m thinking of offering cheap listings to restaurants along with an info bubble on my Google map to show where it is. Same goes for clubs and pubs… I will develop a page about partying at the Olympics and offer up spots for sale including a section for opening and closing ceremony parties. Will it work? No idea but it’s worth a shot. There are lots of London affiliates that I think could work with the site too and I will start to look into them more once I get home in August.

So that’s where I am so far with the site. I will continue to update on how things progress (or don’t progress) and any new ideas I come up with. As always my ears are open to suggestions so feel free to get in touch with any brainwaves!

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