It’s early days and the traffic I’m seeing on my London 2012 Games site is super small, but yesterday I got my first visitors from Google using my targeted keywords and a few long tail terms to boot.
I’m currently on page two of both Google.com and Google.co.uk for ‘london 2012 games’ and it has come about 3 months sooner than expected which is great. I’m also at number one (ahead of the official site) for a couple of long tail search terms to do with specific sports so that’s pretty great too.
I only launched the site a couple of weeks ago so this might just be one of those flash in the pan promising starts that will fizzle out later on (a la Microsoft’s search engine) but I am definitely encouraged and motivated to get my site to the first page for my main search terms and to continue to add content.
I just wanted to give a quick update. I will be paying close attention to this site’s rankings and SEO stuff, tweaking some things and reporting what I think works and doesn’t work. Having my site indexed and ranking in two weeks is a promising start but there’s a lot more to do if I’m going to turn the site into a moneymaking machine before the 2012 Olympics.







I often find new sites do well in Google initially and then hit a sandbox in which they disappear from the rankings for a number of months.
Even if this happens to you, your site will be well out of the sandbox long before 2012!
Congrats on the early success that’s really good news.
If you can see what keywords those googlers used to find your site perhaps that is something to build on?
i agree with working nomad. google is known to give a new site boost initially and then sandbox, especially in big niches. i suspect the olympics is one of those niches where they want to weed out potential spammers.
but you’ll be out of the sandbox by 2012
Good luck with it. The site looks good. You might want to put a countdown clock on it.
Nice work, what is the theme you are using on that site?
i see you decided not to use the “official” (read: fugly) 2012 Games Logo
anyhow, i think some sort of logo or color theme would be good. http://news.bbc.co.uk/1/hi/in_pictures/6719747.stm offers some alternatives, all of them better than the original …
good work! I have to play devils advocate & say you will not get sandboxed because the event is so far off & probably not that much info out in cyberspace yet. I would start picking off some site themed user names & get a busy with the SNs to create some back links maybe also spend a little money over at DP and get a whole bunch of Directory links & blog posts doing all this slowly over the next year last but not least get yourself a few links in a few related forums and or pay people to participate in forums for you.
Great job Kristy : )) It is always fun & thrilling to see visitors coming in from search engines on new sites! I have a very bad habit of refreshing my statcounter every 15 mins!
Are you sure Google knows the site is about a future event and wont sandbox it?
Imagine all the 1000s of sites coming into the index every day across the world, google cannot manually go through each one can they?
do some 3 way link exchanges : ))
Sandboxing is reserved in general for popular high paying niches, hence the guess a topic 3 years out would not fall in to these parameter’s
That’s awesome, congrats on your early success, and for being on schedule with your planned numbers. Right now i see you as being #15 on Google, and #6 on yahoo!!! Well that’s great
Work hard now… and you just might hit a big pay off in 2012 hehe
Till then,
Jean